Rogue Current Studio

A PRACTICAL PRICING + PROFITABILITY SYSTEM

Know Your Numbers.
Price Your Work.
Protect Your Profit.

The Service Pricing & Profitability Command Center gives you one organized system for calculating a sustainable hourly rate, pricing projects, building packages and retainers, planning capacity, reviewing actual profitability, modeling price increases, and communicating your rates without apologizing or overexplaining.

Created by enTICEing Media. Offered through Rogue Current Studio.

One-Time Purchase · Instant Digital Access$47No Subscription
Get the Pricing Command Center

12 downloadable files. Editable Word documents, matching print-ready PDFs, and an automated 10-tab Excel calculator. No subscription.

Service Pricing and Profitability Calculator Excel Dashboard showing rates, project price, package margin, retainer margin, and capacityCover of the 40-page Service Pricing and Profitability PlaybookBillable-Capacity Worksheet from the editable pricing worksheets and decision tools
12 DOWNLOADABLE FILESDOCX · PDF · XLSX

THE PRICE WASN'T THE ONLY NUMBER

Being Busy Does Not Automatically Mean the Work Is Profitable.

You look at what competitors charge, estimate how long the project might take, add a little extra, and send the quote.

Then the real work begins.

Discovery takes longer than expected. Meetings multiply. Revisions expand. A subcontractor is added. Software and payment fees quietly absorb more of the project. The calendar stays full, but the margin is difficult to see.

The problem is not simply confidence. It is the absence of a reliable way to connect business costs, owner compensation, realistic billable capacity, project scope, and profit.

The Service Pricing & Profitability Command Center replaces guesswork, disconnected calculations, and vague pricing advice with one practical system for making better-informed decisions.

Revenue is not the same as profit.

ONE CONNECTED DECISION SYSTEM

From Business Costs to a Price You Can Defend

01

Business Costs

Identify the real annual cost of operating the business.

02

Owner Compensation

Treat the owner’s labor as a real business cost, not whatever remains at the end.

03

Billable Capacity

Calculate how many hours can realistically be sold after nonbillable work and time off.

04

Sustainable Rate

Establish the minimum and target rates required to support the business.

05

Pricing Model

Choose hourly, project, package, retainer, recurring, day-rate, or value-informed pricing based on the work.

06

Selling Price

Account for labor, expenses, revisions, complexity, risk, scope, contingency, and desired margin.

07

Profitability Review

Compare the estimate with actual time, cost, revenue, effective hourly rate, and margin.

Every part of the system is designed to answer one practical question: Does this price support the work, the business, and the capacity required to deliver it well?

LESS GUESSING. MORE USEFUL NUMBERS.

A Pricing System Built for People Who Do the Work and Run the Business

You do not need a finance department or a complicated forecasting platform. You need a clear way to understand your costs, calculate realistic capacity, test a price, and review what actually happened.

WHAT'S INCLUDED

12 Files. One Complete Pricing Decision System.

This is not a folder filled with minor variations of the same worksheet. Each file has a specific role and is designed to work with the rest of the system, from the first business-cost calculation to the post-project review.

5Editable Word documents
5Matching print-ready PDFs
10Excel calculator tabs
1Product inventory and file guide
84Print-ready PDF pages
1Organized ZIP package
Cover of the four-page START HERE Quick-Start GuideInterior page from the Service Pricing and Profitability PlaybookPricing Communication Script Library page for presenting package optionsBillable-Capacity Worksheet from the editable pricing decision tools
01COORDINATED COMPONENT

START HERE Quick-Start Guide

A four-page path for gathering inputs, choosing the first calculator tab, and creating a clean working copy.

02COORDINATED COMPONENT

Service Pricing & Profitability Playbook

Forty pages of practical instruction, formulas, decision guidance, examples, checklists, and implementation steps.

03COORDINATED COMPONENT

Automated Pricing and Profitability Calculator

A 10-tab Excel workbook for rates, projects, packages, retainers, capacity, profitability, and price increases.

04COORDINATED COMPONENT

Pricing Communication Script Library

Seventeen common pricing situations with calm, adaptable language for quotes, boundaries, retainers, and increases.

05COORDINATED COMPONENT

Editable Pricing Worksheets and Decision Tools

Fifteen functional worksheets for the decisions behind a price, provided in editable and print-ready formats.

06COORDINATED COMPONENT

Product License, Disclaimer, and Terms of Use

Clear guidance for internal business use, permitted customization, professional-advice limits, and prohibited redistribution.

Get All 12 Files for $47

One organized ZIP package. Instant digital access.

UNDERSTAND THE NUMBERS

Practical Guidance Before You Touch the Calculator

Start with a focused Quick-Start Guide, then use the full playbook to connect costs, capacity, delivery, risk, positioning, and business strategy.

START HERE Quick-Start Guide coverService Pricing and Profitability Playbook cover

4-Page Quick-Start Guide

  • What the product does
  • Who it is designed for
  • Which files are included
  • The numbers to gather before beginning
  • Which calculator tab to use first
  • A recommended 30-minute quick-start path
  • A complete implementation path
  • How to avoid double-counting expenses or profit
  • The difference between markup and profit margin
  • Why owner labor must be treated as a real business cost
  • Where editable input cells are located
  • How to create a clean working copy of the calculator

The 40-Page Playbook

  1. Pricing Without the Guesswork
  2. Build Your Pricing Foundation
  3. Choose the Right Pricing Model
  4. Price Projects Properly
  5. Build Profitable Packages
  6. Structure Retainers
  7. Measure Actual Profitability
  8. Raise Prices Strategically
  9. Handle Pricing Conversations
  10. Create a Pricing Review Rhythm

The playbook includes a clickable table of contents, PDF bookmarks, concise explanations, formulas, decision guidance, fictional examples, checklists, and a focused implementation path. It does not tell users to copy a competitor or choose a price based on confidence alone.

QUICK-START GUIDE + PLAYBOOK INCLUDED AS DOCX + PDF

THE COMMAND CENTER

See What the Work Needs to Earn Before You Send the Price

The automated Excel workbook brings the pricing process together. Enter business inputs and project assumptions in clearly identified cells, and the workbook calculates rates, prices, capacity, profitability, margins, and price-increase scenarios automatically.

Excel Dashboard with minimum and target rates, project price, margins, and capacity indicators
TRUE HOURLY RATE workbook tab calculating minimum and target rates from business inputs and billable capacityPROJECT PRICING workbook tab modeling labor, expenses, fees, contingency, and desired profit margin

10 Workbook Tabs

  • READ ME
  • BUSINESS INPUTS
  • TRUE HOURLY RATE
  • PROJECT PRICING
  • PACKAGE BUILDER
  • RETAINER PRICING
  • CAPACITY PLANNER
  • PROJECT PROFITABILITY
  • PRICE INCREASE PLANNER
  • DASHBOARD

Automated Capabilities

  • Minimum sustainable hourly rate
  • Target hourly rate
  • Annual billable capacity
  • Monthly revenue target
  • Current projected revenue
  • Desired annual business profit
  • Fixed-project price modeling
  • Package delivery cost and selected price
  • Package profit and margin
  • Retainer pricing and margin
  • Capacity planning
  • Estimated versus actual project time
  • Estimated versus actual expenses
  • Effective hourly rate
  • Gross profit
  • Profit margin
  • Markup
  • Current versus proposed pricing
  • Revenue impact of a proposed increase
  • Formula protection without a password lock
  • Clearly identified input and calculated cells
  • Data validation and restrained dropdowns where useful
  • Print-ready sheet layouts
  • Fictional sample scenarios that can be replaced
  • No macros, plugins, or external data connections

The workbook is designed for Microsoft Excel. Core calculations may open in other spreadsheet applications, including Google Sheets, but certain formatting, print settings, validation behavior, or workbook features may vary.

KNOW WHAT TO SAY WITH THE NUMBER

Communicate the Price Without Apologizing or Overexplaining

Pricing conversations become harder when every response starts from a blank screen. The included library provides calm, professional starting points that can be personalized for the client, the scope, and the relationship.

Pricing Communication Script Library page with concise, relationship-based, and firm versions for presenting package options
  1. Sending a project quote
  2. Presenting package options
  3. Introducing a minimum project fee
  4. Responding to “That is outside my budget”
  5. Responding to “Someone else is cheaper”
  6. Declining a discount request
  7. Offering reduced scope instead of a discount
  8. Requesting approval for expanded scope
  9. Charging for additional revisions
  10. Moving from hourly pricing to packages
  11. Introducing a retainer
  12. Renewing a retainer
  13. Announcing a price increase
  14. Transitioning existing clients to new pricing
  15. Following up on an unanswered quote
  16. Declining an unprofitable project
  17. Walking away from repeated pricing pressure

Concise, warmer relationship-based, and firm boundary-setting versions are included where useful. Use the wording as a starting point. Replace every placeholder, adapt the details, and keep the final message consistent with the actual agreement and relationship.

INCLUDED AS EDITABLE DOCX + PRINT-READY PDF

EDITABLE + PRINT-READY

15 Worksheets for the Decisions Behind the Price

These are functional working tools, not decorative journal pages. Use them digitally, print them for a focused review, or adapt the editable Word version to fit the business.

  1. Annual Business-Cost Worksheet
  2. Billable-Capacity Worksheet
  3. Pricing-Model Comparison
  4. Project Estimate Worksheet
  5. Project Pre-Quote Checklist
  6. Package Builder
  7. Retainer Builder
  8. Discount Decision Worksheet
  9. Scope-Change Worksheet
  10. Project Profitability Review
  11. Client Profitability Review
  12. Service Profitability Review
  13. Price-Increase Readiness Assessment
  14. Quarterly Pricing Scorecard
  15. Annual Pricing Review Checklist
INCLUDED AS EDITABLE DOCX + PRINT-READY PDF

HOW IT WORKS

Start With the Numbers You Already Have

01

Download the System

Receive immediate access to the organized ZIP package after purchase.

02

Review the Quick-Start Guide

Gather owner-compensation goals, operating costs, working weeks, weekly hours, nonbillable time, desired profit, typical project hours, revisions, and direct expenses.

03

Build the Pricing Foundation

Enter the business inputs, calculate realistic billable capacity, and review the minimum and target hourly rates.

04

Model and Review the Work

Price a project, package, or retainer. Then compare the estimate with actual results and apply what you learn to the next quote.

You do not need to rebuild every price in one afternoon. Start with one current service or upcoming project, test the assumptions, and build a regular pricing-review habit from there.

SEE THE MATH IN CONTEXT

Realistic Examples Without Confusing Sample Data for Your Own

The system uses three clearly fictional businesses to demonstrate sustainable rates, fixed-project prices, three-level packages, retainers, actual profitability reviews, and price-increase modeling.

SOLO CREATIVE PROFESSIONAL

Maya Chen

Shows the model with a focused solo practice and realistic nonbillable time.

INDEPENDENT CONSULTANT

Jordan Reyes

Demonstrates how capacity and delivery assumptions shape project and retainer decisions.

SMALL SERVICE AGENCY

Northline Studio

Shows how subcontractor costs and team capacity affect prices and margins.

The examples are educational illustrations, not benchmarks, promises, or recommended prices. Buyers must replace the fictional inputs with their own accurate information.

BUILT FOR SERVICE-BASED WORK

Detailed Enough for Serious Decisions. Practical Enough to Use Regularly.

A strong fit for

  • Freelancers
  • Consultants
  • Creative professionals
  • Coaches
  • Marketing and media professionals
  • Virtual assistants
  • Independent contractors
  • Boutique agencies
  • Service providers using subcontractors
  • Solopreneurs
  • Small service-based teams
  • Businesses selling hourly work, projects, packages, retainers, recurring services, or day rates

Probably Not the Right Fit For

  • Product inventory costing
  • Ecommerce merchandise pricing
  • Manufacturing cost accounting
  • Payroll processing
  • Bookkeeping or tax filing
  • Enterprise financial planning
  • Businesses needing live accounting integrations
  • Users looking for guaranteed prices, profits, revenue, or sales
  • Users who do not intend to enter and maintain accurate business information

This is a downloadable pricing and profitability planning system. It does not process payments, prepare tax returns, replace bookkeeping or accounting software, provide legal or tax advice, or guarantee business results.

PUT THE PRICE INSIDE A STRONGER CLIENT PROCESS

The Numbers Support the Offer. The Next System Keeps It Moving.

The Service Pricing & Profitability Command Center helps establish and evaluate sustainable prices. The Lead-to-Client Command Center helps manage the sales workflow where those prices are presented, followed up, and decided.

SERVICE PRICING & PROFITABILITY COMMAND CENTER

Costs → Capacity → Rate → Project → Package → Retainer → Profitability

LEAD-TO-CLIENT COMMAND CENTER

Inquiry → Qualification → Discovery → Proposal → Follow-Up → Decision

The products can be used independently, but together they connect the financial decision behind an offer with the workflow used to move the opportunity forward.

BUILD A PRICE THE BUSINESS CAN SUPPORT

Stop Guessing What the Work Needs to Earn.

Service Pricing & Profitability Command Center

$47One-time purchase
Get Instant Access

One-time payment processed securely through Stripe.

Created by enTICEing Media. Offered through Rogue Current Studio.

  • 12 downloadable files
  • 5 editable Word documents
  • 5 matching print-ready PDFs
  • 84 print-ready PDF pages
  • Automated 10-tab Excel calculator
  • 40-page pricing and profitability playbook
  • 17 pricing communication situations
  • 15 editable worksheets and decision tools
  • Quick-Start Guide
  • Product inventory and file guide
  • License, disclaimer, and terms of use
  • Instant digital access
  • No subscription

BEFORE YOU BUY

Frequently Asked Questions

01What exactly will I receive?

You will receive one organized ZIP package containing 12 customer-facing files: 5 editable Word documents, 5 matching print-ready PDFs, an automated 10-tab Excel calculator, and a product inventory and file guide. The system includes the Quick-Start Guide, 40-page Pricing and Profitability Playbook, calculator, Pricing Communication Script Library, 15 editable worksheets and decision tools, and the product License, Disclaimer, and Terms of Use.

02Is this a subscription?

No. The Service Pricing & Profitability Command Center is a one-time $47 purchase.

03Will this tell me exactly what to charge?

It will calculate a financial floor and help you model sustainable rates, project prices, packages, retainers, margins, and capacity. The final selling price still requires business judgment based on experience, specialization, demand, risk, complexity, urgency, positioning, scope, and client value.

04What can the Excel calculator calculate?

The workbook calculates minimum and target hourly rates, billable capacity, monthly revenue targets, project prices, package and retainer margins, estimated and actual project profitability, effective hourly rate, markup, profit margin, and the modeled revenue impact of a proposed price increase.

05Do I need Microsoft Word and Excel?

Microsoft Word and Excel are recommended for the best editing and calculation experience. The PDF versions can be viewed and printed with a standard PDF reader. Other office applications may open the editable files, but some formatting, print settings, formulas, validation behavior, or workbook features may vary.

06Can I use the calculator in Google Sheets?

The workbook was designed so its core calculations can be imported into Google Sheets. Microsoft Excel is recommended for the intended formatting and workbook experience, and certain formatting, print settings, validation behavior, or features may vary after import.

07Can I customize the documents?

Yes. The DOCX files are editable, allowing you to add business information, adjust wording, and adapt the working documents for internal use within the license terms.

08Can I print the materials?

Yes. Five matching PDFs provide 84 print-ready pages across the Quick-Start Guide, Playbook, Script Library, Worksheets and Decision Tools, and License and Terms document.

09Does the workbook include example data?

Yes. The system uses clearly fictional examples for a solo creative professional, an independent consultant, and a small service agency using subcontractors. Buyers should create a working copy and replace the sample information with their own accurate numbers.

10What is the difference between markup and profit margin?

Markup compares profit with cost. Profit margin compares profit with revenue. The system defines both terms, uses mathematically correct formulas, and keeps them separate throughout the calculator and guidance.

11Does this replace an accountant, bookkeeper, attorney, or tax professional?

No. The product provides general educational and organizational information. It is not legal, tax, accounting, financial, or other professional advice. Users should consult qualified professionals regarding their specific circumstances.

12Is this only for agencies?

No. It is designed for freelancers, consultants, coaches, creatives, service providers, solopreneurs, agencies, and small service-based teams selling hourly work, projects, packages, retainers, recurring services, or day rates.

13Can I share these files with clients or other businesses?

The purchase is licensed for use within the purchaser’s own business. Editable materials may be customized for internal use, and the included scripts may be used in communications with the purchaser’s own prospects and clients. The original files may not be resold, shared, redistributed, sublicensed, given to clients as standalone products, uploaded to public template libraries, used to create competing products, or claimed as the purchaser’s original work. See the included License, Disclaimer, and Terms of Use for complete details.

14What happens after I purchase?

Stripe will process the payment. After payment is confirmed, Rogue Current Studio will email you a secure, expiring link to download the complete package.

15What is the refund policy?

Because this is a digital product delivered immediately, purchases are subject to the Rogue Current Studio Refund Policy. Read the Refund Policy.

THE PRICE SHOULD SUPPORT THE WORK

Know the Floor. Choose the Model. Review the Result.

Calculate realistic capacity. Establish a sustainable rate. Price the project, package, or retainer. Compare the estimate with what actually happened. The Service Pricing & Profitability Command Center gives you the structure to make pricing decisions with better information and communicate those decisions more clearly.

Get the Complete System for $47 Instant digital access · One-time purchase · No subscription
Terms of Sale

The Service Pricing & Profitability Command Center is sold for a one-time price of $47 USD. Payment is processed securely by Stripe. After confirmed payment, the purchaser receives a secure, expiring link to download the complete ZIP package.

Digital purchases are generally final once delivery is provided, subject to applicable law and the posted Refund Policy. Contact enticeingmedia@gmail.com if a file is missing, corrupted, inaccessible, or materially different from its description.

Digital Product License and Disclaimer

One purchaser or one internal business team may use and customize the files for its own operations. Resale, redistribution, sublicensing, public sharing, white-labeling, repackaging, competing-product use, and template-library distribution are prohibited.

The product is provided for educational and informational purposes only. It is not legal, tax, accounting, financial, or other professional advice. Calculations are estimates based on information entered by the user, and results are not guarantees of revenue, profit, sales, or business performance. Consult qualified professionals regarding your specific financial, tax, legal, accounting, and contractual circumstances.

$47 · One timeGet the Command Center